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17 lessons

Get customers

People trying to reach you, and making sure they can find you.

When you finish: You'll know how to check what people see when they look for a business like yours, answer messages and reviews quickly, plan posts and emails, and read who's visiting and where they came from.

What you'll use
  • The Claude app or claude.ai, which searches the web for you
  • Part 4Google Search Console and one visitor stats tool. PostHog users add one read-only connection.

Up next: The mystery shopper: who gets recommended in your town · 20 minStart here

1. Get found

  1. The mystery shopper: who gets recommended in your town 20 min · 6 steps
  2. Your business, as a stranger sees it 35 min · 8 steps
  3. Write the answers AI wants to quote 30 min · 6 steps
  4. Check again in 90 days 25 min · 7 steps

2. Customer messages

  1. The one-minute reply to a quote request 25 min · 6 steps
  2. Quotes that went quiet 20 min · 7 steps
  3. Ask every customer for a review, and reply to every review 30 min · 6 steps
  4. Missed calls and after hours 30 min · 6 steps
  5. The hard customer 20 min · 6 steps

3. Get the word out

  1. One finished job into a week of posts 25 min · 6 steps
  2. A simple content calendar 20 min · 6 steps
  3. Emailing your own customers 35 min · 8 steps
  4. Keep your Google Business Profile current 30 min · 8 steps

4. Know who's looking

  1. Set up Google Search Console for your site 30 min · 5 steps
  2. Visitor stats: Google Analytics or PostHog 50 min · 9 steps
  3. Ask Claude about your search data 40 min · 6 steps
  4. Connect it, so you don't have to export 25 min · 6 steps

Your progress is saved in this browser. Switching computers or clearing your browser resets it.

Getting stuck is normal. Every step has a "That's not what I see" link with the usual snags and how to get past them.

Find a path for meLook through another topic

Take your time. Pick up where you left off.
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